About

A full-service cannabis communication firm

Canna Communication is a firm that is exclusive to the marijuana industry. We understand the plant, its properties and the political and social issues around its use and the market we work in. We stand in unconditional support of individuals and businesses that work in cannabis.

If you are a grower, processor, transporter, tester, retailer or work in a support profession such as legal, accounting or insurance we can help you most effectively reach prospective clients with effective public relations, marketing, branding and content creation.

Canna Communication brings decades of professional experience to Michigan’s new cannabis industry. Our experience includes award-winning public relations work, marketing, event planning and brand development experience.

Owner + founder of Canna Communication

Roberta F. King, APR

photo of public relations professional Roberta KingA native West Michigander,  Roberta dreamed up the idea of Canna Communication in autumn of 2016. She has had a notable career in the field of public relations and marketing. She values long-term relationships and knows the importance of creating a strong and consistent brand. She believes in planning before tactics; stories over data, and in the power of good design. She’s been in charge of communication in disaster situations including Hurricane Andrew in South Florida; she’s worked in hospital healthcare; at an art museum and in community philanthropy.

Roberta is accredited in Public Relations by the Public Relations Society of America. She presently is serving on the board of the West Michigan PRSA and is active in the local ACLU branch. Roberta is a published author and her memoir He Plays a Harp was released in 2013.

Alum of: Valparaiso University (BA); Grand Valley State University (MS) and UCLA Extension (Certificate in Creative Nonfiction).

Industry Engagement Specialist

Nick Zettell

nick zettell of canna communication

Born and raised in Michigan, Nick has been an ardent and active supporter of cannabis policy reform since his time as an undergrad at the University of Michigan where he headed up the local chapter of Students for Sensible Drug Policy.

While a student Nick became the lead event manager and creative director for the Ann Arbor Hash Bash Rally. Shortly after graduation, Nick co-founded the MI Legalize board in 2015 with the goal of finally legalizing cannabis for adult use.

Nick has served in several leadership roles including campaign manager and sharpened his skills in public speaking, event planning, communications and political messaging. He is a firm believer in the importance of cannabis for shaping positive cultural and political change. He has been in charge of persuasion campaigns, speech writing, daily email blasts, event management, and community engagement. Nick has worked exclusively in Michigan’s cannabis sector since 2014.

Alum of: University of Michigan (BA)

Meet Canna Communication