A full-service cannabis communication firm
Canna Communication is a firm that is exclusive to the marijuana industry. We understand the plant, its properties and the political and social issues around its use and the market we work in. We stand in unconditional support of individuals and businesses that work in cannabis.
If you are a grower, processor, transporter, tester, retailer or work in a support profession such as legal, accounting or insurance we can help you most effectively reach prospective clients with effective public relations, marketing, branding and content creation.
Canna Communication brings decades of professional experience to Michigan’s new cannabis industry. Our experience includes award-winning public relations work, marketing and brand development experience. At a time that might be considered the peak of a traditional career, we chose to start Canna Communication and serve an industry we’re passionate about.
The owner and founder of Canna Communication
A native West Michigander, Roberta dreamed up the idea of Canna Communication in autumn of 2016. She has had a notable career in the field of public relations and marketing. She values long-term relationships and knows the importance of creating a strong and consistent brand. She believes in planning before tactics; stories over data, and in the power of good design. She’s been in charge of communication in disaster situations including Hurricane Andrew in South Florida; she’s worked in hospital healthcare; at an art museum and in community philanthropy.
Roberta is accredited in Public Relations by the Public Relations Society of America. She presently is serving on the board of the West Michigan PRSA and is active in the local ACLU branch. Roberta is a published author and her memoir He Plays a Harp was released in 2013.
Alum of: Valparaiso University (BA); Grand Valley State University (MS) and UCLA Extension (Certificate in Creative Nonfiction).