a glass you might use for a cannabis special event, it has a leaf made out of confetti in it

Ten Ways to Spark Your Cannabis Special Event

A cannabis special event is one of the best ways for a business to connect directly with customers. An event gives a business the opportunity to showcase a place, a new product or an idea. A special event can be used to celebrate an anniversary, a grand opening, an expansion, a national holiday like Independence or Veterans Day or the high holiday of 4/20. You don’t need an official reason for hosting an event, it’s all about getting to know your customers.

Organizing a cannabis special event can be time-consuming, there are real benefits.

  •      It builds customer loyalty.
  •      It builds brand awareness.
  •      It attracts new customers.
  •      It provides space to inform people on a subject or a product      
  •      It provides insight into your customers.
  •      It’s fun.

Putting together a cannabis special event for your business takes time and planning, but it’s worth it.

Outside of the ordinary planning points of a special event, we suggest paying attention to a few things that can truly make a difference to your attendees and the success of your special event.

  1. Choose your date and time carefully. Look at not only what’s happening in your community, but around the world. You don’t want to plan an event and have it fall on Rosh Hashanah, Good Friday, Super Bowl Sunday, the Michigan/Michigan State game day or Martin Luther King Day.
  2. Assign two point people to help “manage” the event. One is the host the other is the troubleshooter. Don’t have the host solving on the ground problems and don’t have the troubleshooter serve as the host. Your guests need attention as much as the problems do.
  3. Be fun, but be legal. Make sure that everything you do when it comespeople having fun at a cannabis special event to marijuana is compliant with local and state laws. You don’t want to do anything that would jeopardize your license, whether that is onsite consumption, giving away product or serving alcohol in your space.
  4. Give people something to do other than stand around. Whether it’s a game like corn hole (assuming you’re outdoors), building something like a jenga tower, a trivia game or even crayons to color on a table cover or provide a photo wall where they can take a selfie.
  5. Collect data on your guests while being a friendly host. When your guests check in, ask for their email and phone and for them to opt-in to your mailing or texting list. Ask them about their favorite way to consume cannabis and about the one thing they want you to carry that you don’t already have.
  6. Establish a hashtag for your event and post it where people can see it. Do your research to make sure it is unique and short. People will use it if they’re on social media and it will help you see what your visitors are saying.
  7. Door prizes, not raffles. Keep in mind that in most states a raffle requires a license, so don’t call your giveaway a raffle. People are pretty much happy to get anything free. Branded swag from your company, like a tee-shirt or a pint glass, is always a good option and big stickers, rolling papers and lighters are always welcome.
  8. Food is an essential part of any event—it should be simple, abundant food for a cannabis special eventand easy to eat. Keep in mind the time of your event, 5-7 PM is the dinner hour and people might expect heavier foods, 7-9 PM might lend itself to desserts and mid-afternoon is great for veggies, cheeses and crackers.  Keep in mind food preferences like vegetarians and allergies like gluten and provide options. Label your food and make sure your troubleshooter knows what’s in the food you’re serving. If you’re serving infused food make sure it’s clearly labeled with potency and that you’re not outside the law.
  9. Music is essential to setting the mood for your event and developing a playlist isn’t an easy task. Keep in mind your audience and the purpose and time of your event and use music that works to meet those goals. If you know someone who really knows music, ask that person to make suggestions for your mix. Using a paid subscription to a music service can provide a party mix without ads.
  10. Thank your attendees. With collected emails or phone numbers, you can send a quick note after the event and let them know how much you appreciated their attendance. It’s also a great time to offer a discount on something you’ve got in stock.

Need a hand with planning your next cannabis special event? Give us a shout and we’ll give you the help you need to make it perfect.

bowls for mixing a cannabis brownie

Chile Dark Chocolate Cannabis Brownies

chile chocolate cannabis brownies Here is an amazing and adaptable recipe for making cannabis brownies. It’s adaptable because if you don’t like dark chocolate or a spicy brownie you can remove the cayenne powder and substitute semi-sweet chocolate chips and instant coffee powder. But, trust me, the pop of spice really makes these great. It also tolerates a lot of stirring, which is good for getting the cannabis mixed throughout.

Ingredients:

12 TBS (stick and a half of butter)
½ cup of dark chocolate chips (get the regular or small size chip)
½ cup of cocoa powder
1 tsp of cayenne pepper
¾ cup of granulated sugar
¾ of brown sugar
2 large eggs and 1 egg yolk
1 tsp of vanilla extract
½ teaspoon of sea salt
1 cup of all purpose flour
¾ cup of dark chocolate chips
750 mg or RSO or distillate of cannabis

Instructions:

  1. Preheat oven to 325 degrees.
  2. Pan size: 9×9 or if you have the odd 6×10 rectangle pan that will work, too.
  3. Line the bottom of the pan with parchment and butter the bottom and the sides, too.
  4. Melt the butter and ½ cup of chips over LOW heat, stirring until blended. No bubbling allowed. Remove from heat and stir in the RSO or cannabis distillate. Stir and stir and stir. Add the cocoa powder and pepper, stir it some more.
  5. Pour this into a mixing bowl.
  6. Add the two sugars into the mix and stir it up.
  7. Add the eggs one at a time and stir after each addition. You cannot stir this enough!
  8. Stir in the vanilla and sprinkle the sea salt over the batter.
  9. Add the flour and stir it up some more. You cannot overstir this recipe, you want that cannabis to be in every little bite.
  10. Stir in the ¾ cup of chocolate chips.
  11. Stir it up one last time.
  12. Spread the batter in your prepared pan. Lick the bowl, spatula and spoon. Pretty soon you won’t worry about the raw eggs.
  13. Put the pan of cannabis brownies in the fridge for 30 minutes, this will give you a very nice crackly top.
  14. Move the pan into the oven and bake for about 35-40 minutes. Test with a toothpick, there should be some fudgy stuff on the toothpick, but not too much. And with chocolate chips in there, it’s a bit hard to tell. DO NOT INCREASE THE OVEN TEMP, but you can give it another 5 minutes of baking if needed.
  15. Allow the brownies to cool for a couple of hours. The chocolate chips need to return to a stable state for cutting, use a sharp serrated knife.

Now, for the math. 750 mg of cannabis is what you have in this pan. How much potency do you want your cannabis brownie bites to have? I like to chile chocolate cannabis browniesmake something that’s about 10 mg per bite, so with a 9×9 pan, you’ll want to cut something around 81 pieces, or 9 down and 9 across. Keep some in the fridge and freeze the rest.

Keep in mind that for the inexperienced cannabis consumer, 10mg is a lot, so if you’re sharing your cannabis brownies, ask them to eat just a half to start and wait about an hour before eating the other half.

a green cannabis plant

Let’s Think About Marijuana as Medicine

About once a week or so we’ll have a conversation with a person who has tried cannabis and says something like this: I tried it once and I got so high, it was awful. Or I tried it, and it didn’t work for me. We understand this, but we implore you to consider some ideas and marijuana as medicine.

Think about cold medicines. Over the years you’ve learned what works best for you, with trial and error and by testing liquids, sprays, pills and capsules. You know what makes you feel right and relieves your symptoms. If you take prescription medicine, you might have had a similar experience trying to find something that works perfectly. It’s not an uncommon experience to try a few things before you achieve the best results.

Think about marijuana more traditionally.

Here are a few things to consider when trying marijuana as medicine for the first time or trying it again after a period of time.

Read up on dosage.
This is especially important with edibles. In Michigan, marijuana medicine products are created and packaged in different dosages. For instance, a package of gummies might have a total THC measure of 100mg and each medical marijuana ediblespiece is 10 mg, which is easy to understand. A trail bar might have 80 mg, which you need to cut into right size pieces. With something crumbly, this can be a challenge. Err on the side of caution and try a smaller portion as opposed to larger. If you’ve never consumed edibles, test a piece that is 5 mg or even less. Do not eat any more until 90 minutes have passed since your first bite.photo of a clock, take time for marijuana as medicine to work

Wait and see.
photo of a clock, take time for marijuana as medicine to workWith any kind of medicine you take, cannabis or traditional it’s important to give the compounds time to take effect. With inhaled marijuana, you’ll feel the effect within a few minutes and it’ll increase as time goes on, then arc and fade away. With edible cannabis, it can take up to an hour for you to feel the effect and if you’ve ingested too much, you’ll know it and feel it longer than if you’d consumed a concentrate or flower.

Study the strains.
When purchasing marijuana as medicine, study the strain and the properties it claims to have. One of the most popular resources for this information is Leafly where you can explore strains that are most likely to help with your condition, be it depression, pain, stomach pain or anxiety. This piece in Medical NewsToday, written by a pharmacist is helpful, too.
Indica strains are more calming and have a heavier or relaxing feel. They’re commonly used for pain.image of cannabis flowers and three joints for when marijuana is medicine
Sativa strains are more uplifting and good for people dealing people dealing with low moods or needing an energy boost.
Hybrids have some properties of both and are worth exploring.

While it isn’t always easy to discuss marijuana as medicine with your health care provider, it is advisable to do so. Other strain advice can be found by talking with your cannabis caregiver, other patients and with people at the provisioning center. Remember, strain advice isn’t medical advice.

Start small.
Whether you’re consuming with a vape pen, smoking flower or eating a brownie, it’s incredibly important to start small and don’t use alcohol when you’re testing. With a vape pen, one puff will do and don’t pull too hard! Wait a few minutes to see how you feel, then wait for a few more. If you’re sitting, walk around and see how you feel. Repeat if needed, considering your symptoms and how you are feeling.

Know your body.
With any remedy, plant-based or not, be aware that the desired results are not instant. It takes time for the body to absorb and process medicine, the effect could be immediate, or it might take days and several doses. The body’s endocannabinoid system is where cannabis finds receptors that help improve specific conditions and balances the body. The endocannabinoid system is located throughout the body and regulates many vital organs and some areas like the neurological centers are susceptible to cannabis and react more quickly.

Keep experimenting.
Remember the cold pills we talked about at the start and how the same thing doesn’t work for everyone? Finding the dose, delivery system and strain of cannabis that works for you takes research. You’ll want to talk with other patients/consumers and possibly with a cannabis physician, nurse or educator.

CBD and THC are partners.
There’s a lot of talk about CBD (cannabidiol) and there are many CBD products with barely detectable amounts of THC, the plant works best on illnesses or issues where there are complimentary balances of both chemicals. It doesn’t take a lot of THC to be effective, but some will act with the CBD to bring better results. Keep in mind, too, the more you ingest small amounts of THC, the more your body and mind will become accustomed to it and the heady feeling of being high will become less noticeable.

a chew with 25 mg of THC would need to be divided into 1/8s for marijuana microdosing

If Toking Makes You Choke, Try Edible Marijuana Options

Not everyone likes to smoke cannabis. The act of smoking—taking an irritating substance into delicate lung tissue is one of the more unhealthy aspects of marijuana use. It also makes it difficult for physicians to embrace marijuana as medicine. People with asthma or other lung issues are sensitive to any kind of smoke and smoking is problematic for children who need cannabis medicine. So, when the Bureau of Medical Marijuana Regulation threatened to close Michigan’s dispensaries earlier this fall, people were alarmed.

Michigan’s caregiver model, falls short when it comes to highly targeted patient needs. Not all caregivers have the ability to grow multiple strains or to create non-smokable products that meet the needs of patients. At present, there are over six times more patients than caregivers in our state—38,000 caregivers and 218,000 patients.

The availability of a variety of cannabis products is vital to patients in Michigan. Whether it is topical ointments and creams, edible marijuana, tinctures, capsules, vaporized concentrates and other items that aren’t smoked, patients need choices.

Just like any other medication, marijuana comes in different potencies, strains, and methods of ingestion. It takes experimentation to get the medicine to work right.

a candy bar with THCEdibles marijuana or “medibles” are a popular option for cannabis patients, they tend to be a bit less expensive than flower and the effects are longer-lasting. They can be easily dosed, too. The packaging on these products provides the THC potency and that’s where experimentation begins. It’s important to keep two things in mind if you are testing an edible for the first time—a little goes a long way and it takes time to affect your system.

Before you TRY EDIBLE marijuana, read the label and do your math.

Novice nibblers need to look at something around 5 mg, so if you have 100 mg THC potency bar, cut it into 20 pieces. This isn’t always easy, and there is the temptation to eat a little more. Who eats 1/10 of a brownie? Resist the temptation—too much marijuana will make you feel odd, heavy or fluttery in the chest all the way down to your legs and perhaps you’ll have a hard time focusing with an overactive mind.  Eating too much won’t kill you, but it might give you a couch-locked experience (as in, you can’t get off of the couch). It also might negatively affect your opinion and ideas about cannabis, so don’t go there if you are just starting out. 

an edible marijuana chocolate with 125 mg of THC
There’s 120 mg of THC in this little chocolate bar.

If you’ve been smoking or vaping marijuana regularly, try something in the 10-15 mg range. Again, you’ll need to do some math, and we suggest using a calculator to save yourself from too much or using too little.  This lovely mint chocolate (right) has 120 mg in an ounce, which if you are shooting for a 15 mg dose, you’ll need to cut it into 1/8s.  

edible marijuana in a chew with 25 mg of THC
One inch, 25 mg of THC

For the chew (above) you’d need to cut it in 1/3s or in half for this mid-range dose. 

If you’re a long time card holder (yay, you) then know how to dose. You’re probably a 25 mg to 40 mg user, so you’ll get a nice size bite of the Magic Bar (below) with 165 mg of THC, you’ll eat about 1/4 of this tasty treat. 

edible marijuana from the detroit fudge company
There’s 165 mg of THC in the Magic Bar. We cut it into 12ths.

Edibles take longer to kick in, sometimes an hour or more, so resist the temptation to have another bite, no matter how tasty the treat. They last longer too—up to eight hours—depending on your metabolism and body structure. With practice and correct dosing, they’re great for long-haul activities like a hike, bike ride or even a long airline flight.

If you don’t like thinking about this when you’re ready to say goodbye to pain or anxiety, cut up your edible up in advance and repackage it for the future.

Microdosing is another way of dosing your cannabis medicine. Many patients have had success with small doses—5 mg of a product can give people help with their anxiety, create a sense of well-being or help with relaxation. With a tiny dose, the psychoactive aspect cannabis is diminished, but not completely gone away.