A strategic cannabis communication program takes time to develop. Just like growing a highly productive marijuana plant, appropriate nutes are delivered when needed, lights are timed to the plant’s grow cycle and the grower knows when to cut, dry and trim. Just like growing–communication plans have steps that can’t be skipped or ignored without the peril of a poor outcome.
And as you know—plants don’t grow overnight, in a week or even in a month and they need care and attention.
Communication works best when there’s a strategy—a cohesive plan about getting your message out to potential customers.
Getting Ready to Grow Your Business Now
As business owners prepare to enter the Michigan Medical Marihuana licensing process, which is still in the development stages, they’re are also waiting to get their communication/marketing plans in order. We understand that creating a brand and communication strategy is an investment of both time and money. But now is the time to develop your marketing communication plan if you are seeking a license. Creating a brand identity, securing a URL, designing a website, creating original content for the site, developing a media kit, creating social media campaigns and all of the collateral materials a business needs, takes substantial time to create, refine, launch and implement.
If you’re a Michigan Medical Marihuana license-seeker, consider this: do you want to launch your marketing communication strategy the day you’re approved, or do you want to start developing it that day?
At Canna Communication it’s an easy answer, in the words of Wayne Gretzky—skate where the puck is going, not where it’s been.