PR for marijuana Archives - Canna Communication

A cannabis special event is one of the best ways for a business to connect directly with customers. An event gives a business the opportunity to showcase a place, a new product or an idea. A special event can be used to celebrate an anniversary, a grand opening, an expansion, a national holiday like Independence or Veterans Day or the high holiday of 4/20. You don’t need an official reason for hosting an event, it’s all about getting to know your customers.

Organizing a cannabis special event can be time-consuming, there are real benefits.

It builds customer loyalty.
It builds brand awareness.
It attracts new customers.
It provides space to inform people on a subject or a product
It provides insight into your customers.
It’s fun.

Putting together a cannabis special event for your business takes time and planning, but it’s worth it.

Outside of the ordinary planning points of a special event, we suggest paying attention to a few things that can truly make a difference to your attendees and the success of your special event.

Choose your date and time carefully. Look at not only what’s happening in your community, but around the world. You don’t want to plan an event and have it fall on Rosh Hashanah, Good Friday, Super Bowl Sunday, the Michigan/Michigan State game day or Martin Luther King Day.
Assign two point people to help “manage” the event. One is the host the other is the troubleshooter. Don’t have the host solving on the ground problems and don’t have the troubleshooter serve as the host. Your guests need attention as much as the problems do.
Be fun, but be legal. Make sure that everything you do when it comes to marijuana is compliant with local and state laws. You don’t want to do anything that would jeopardize your license, whether that is onsite consumption, giving away product or serving alcohol in your space.
Give people something to do other than stand around. Whether it’s a game like corn hole (assuming you’re outdoors), building something like a jenga tower, a trivia game or even crayons to color on a table cover or provide a photo wall where they can take a selfie.
Collect data on your guests while being a friendly host. When your guests check in, ask for their email and phone and for them to opt-in to your mailing or texting list. Ask them about their favorite way to consume cannabis and about the one thing they want you to carry that you don’t already have.
Establish a hashtag for your event and post it where people can see it. Do your research to make sure it is unique and short. People will use it if they’re on social media and it will help you see what your visitors are saying.
Door prizes, not raffles. Keep in mind that in most states a raffle requires a license, so don’t call your giveaway a raffle. People are pretty much happy to get anything free. Branded swag from your company, like a tee-shirt or a pint glass, is always a good option and big stickers, rolling papers and lighters are always welcome.
Food is an essential part of any event—it should be simple, abundant and easy to eat. Keep in mind the time of your event, 5-7 PM is the dinner hour and people might expect heavier foods, 7-9 PM might lend itself to desserts and mid-afternoon is great for veggies, cheeses and crackers. Keep in mind food preferences like vegetarians and allergies like gluten and provide options. Label your food and make sure your troubleshooter knows what’s in the food you’re serving. If you’re serving infused food make sure it’s clearly labeled with potency and that you’re not outside the law.
Music is essential to setting the mood for your event and developing a playlist isn’t an easy task. Keep in mind your audience and the purpose and time of your event and use music that works to meet those goals. If you know someone who really knows music, ask that person to make suggestions for your mix. Using a paid subscription to a music service can provide a party mix without ads.
Thank your attendees. With collected emails or phone numbers, you can send a quick note after the event and let them know how much you appreciated their attendance. It’s also a great time to offer a discount on something you’ve got in stock.

Need a hand with planning your next cannabis special event? Give us a shout and we’ll give you the help you need to make it perfect.

mac on a table, to illustrate SEO search for a cannabis business website

cannabis business, cannabis communication

january 29, 2025Roberta King

How to Grow Your Cannabis Business One Email at a Time

There are so many good reasons to add email marketing to your cannabis business communication mix. Let’s take a closer look.

In 2016, there were 2.6 billion people using email and its expected that by 2020 email users will top 3 billion. Almost half of the people in the world use email to communicate—and you can be sure a few of them are cannabis business owners or consumers. So, by the numbers alone, email makes sense.

Business runs on email. If you’re a cannabis business wanting to communicate with other companies, email is one of the most certain avenues of communication.

People like getting emails from companies they do business with. About 85 percent of people surveyed said they like getting emails once a month and about 60 percent like weekly emails. And if you’re thinking of sending daily, twice or thrice a week emails, think again—those have approval ratings of about 11 percent. So if someone opts into getting emails from you, you can be sure that sending them once a week isn’t too much.

Another advantage to email marketing is that people are more likely to sign up for and open your email than they are to “like” or comment on a post on Facebook. Email has greater privacy and what goes on in that form of communication is between you and the company. Check out these some interesting statistics on the value of social media properties like Facebook, Twitter and email. Essentially, if you have 2000 followers on either platform and 2000 email contacts, you’ll get better results from a quality email—expect that just over 400 people will open your email. With Facebook, you’ll have about 120 views and with Twitter 40 people will see your message.

We’re not saying the social platforms aren’t great—they’re good for brand building and news sharing, but you know that Facebook isn’t cannabis-friendly and more than one marijuana business has been shut down or had its reach limited by restrictions. It’s important to select a vendor with policies that allow you to promote whatever cannabis business you have—keeping in mind that selling product is likely to grab the attention of monitors. There are a handful of companies that specialize in cannabis enews distribution, too. With them, you don’t have to be concerned about content issues.

No One Likes Spam

Undoubtedly, you’re wondering about how to get 2000 email addresses, and you are also aware that spamming people is wrong. Is it illegal? It depends on what you are saying, how you came by the email address and your intention. Writing a subject line that is intended to deceive people is spam. Sending an email to someone you met at a networking event isn’t spamming. Using a bot to gather up email addresses and sending something to thousands of people you have no relationship with is spamming. People in your database will have the ability to opt out of your emails, so sending to them is fine. Most providers (like MailChimp) have all the anti-spam requirements built into the software. The FTC has a guide on the subject.

Gathering and growing an email list takes time. Start with your customers and people you network with, create a signup pop up on your website. Ask people on your social pages and give them a link. Offer something for signups like a discount or a perk or just some outstanding content—a guide or other downloadable item that will be of interest. Make sure the sign up is in your email signature and on your site in a popup or other spot.

So, statistically, you know that you know emails aren’t a problem for people and you’ve built a list. Now you’ve got to figure out your content and delivery mechanism. There are a few different kinds of emails that can be sent for your cannabis business. They include:

Promotional—where you’re promoting services or products
Specials—when you have something new for your customers
Welcome—a greeting and hello to people who sign up for your email
Educational—telling people something you think they’d like to know
Newsletter—what’s going on in your company
Advice—helping people understand how to use something you sell or giving them other advice on an issue

Make sure to keep your articles and promotions short and link to your website after the first few sentences. Include images and GIFs that help emphasize your points. Find a style and stick to it—avoid using lots of fonts and colors—you don’t want to distract from your main message.

While We’re on the Subject

One of the most important aspects of cannabis business email marketing is the subject line. What are you going to say to get people to open your message and act? Make it short around 65 characters, use emojis carefully and make it intriguing. If you wonder if it will work, do an AB test with your list. Send half of the messages with one subject line (a) the rest with another (b) and see which gets a better open rate.

If you have more questions about email marketing, give us a shout, and we’ll be happy to plan a strategy with you. And if you want to learn more about how communication can grow your cannabis business, take a moment to sign up for Canna Communication’s monthly enews.

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scrabble tiles that say take more photos: for your cannabis business website

cannabis business, cannabis communication

january 23, 2025Roberta King

Making Content for Your Cannabis Business Website

You’ve heard this before: Content Rules.

New and searchable content is what makes the Internet hum. Fresh content helps improve traffic on your cannabis business website, drives sales and makes your business relevant to search engines.

Content is made up of text, images, video and audio that live on your website.

When properly optimized for search engines content is more easily findable by people looking for something specific. We won’t get into search engine optimization in this blog, but this video by Neil Patel is pretty useful for getting some basics about why you need to pay attention to this and what to do.

When you plan content creation for your cannabis business website, it needs to accomplish a few of these things. The more of these ideas you can include, the richer your content will be.

Educational—tell people something they might not know
Compelling—write or show the topic in a way that keeps people’s attention
Useful—give practical advice or a “how to” to the reader or viewer
Focused—stick to what you know and what your business is about
Quality—if you’re writing, make sure your grammar is correct and if you’re making a video, the audio and picture need to be good, too.
Relevant—produce content about something that’s happening now
Entertaining—use humor and visuals that make your content fun (when appropriate)
New—put a new spin on what you’re writing about and try to make it fresh for your web visitors.
If possible, make it personal and always be aware of your brand voice.

Creating content takes time and effort. Whether you’re making a video, writing a blog or creating a podcast, you need to do a few things before you jump in.

Think about and plan out what you want people to learn or know—what’s the core message? Are there other details and secondary messages that support what you’re saying?
Make sure you have enough knowledge and expertise to say or write at least 400 words or create a 90-second video. There will be some topics that come naturally to you and others you’ll struggle to complete.
Think visually. How can you show and tell your story? Are there images or video you want to include?
Don’t plagiarize! Make sure what you write or say is original to you. Yes, you can read another author’s articles for ideas, validation or outbound links, but don’t steal someone else’s words or images.
Create content in small chunks that people can easily skim. Like we did here.
Think about the questions people ask about your business or products and use those to generate your content. For instance, we had someone on Linked In ask us about how to get a medical marijuana card in Michigan. While it wasn’t communication-related, we could see there was a need to share this information.

Every cannabis business website has some easy wins for content that are necessary. Team or leadership biographies and a robust about us section are essential. People like to see and know about who is behind the product or service they are using. It’s also a great place to share your brand personality and voice. Keep in mind the “why” of your business and use that for content, too. The reason you started growing, processing, testing, transporting or provisioning cannabis is something people like to know. If it’s personal, let that shine.

It’s important to create content that moves your cannabis business forward and looks to bring people to you for your expertise in cannabis.

When appropriate use a call to action like this: for help creating content give us a nudge. We’d be happy to work with you.

cannabis business, cannabis communication

january 21, 2025Roberta King

Cannabis Business and Communication: Focus on What You Know

I’m a pretty good backyard gardener. I grow heirloom tomatoes from seeds, we built a little greenhouse to better acclimate the seedlings to Michigan’s weather and to have fruit in early July instead of August. I use good organic soil and nutrients and I’ve heard that growing cannabis is like growing tomatoes.

But, I don’t grow cannabis and here’s why.

It’s a complex plant that needs a lot of ongoing attention to produce a high-quality flower. It needs light and then at the right time it needs darkness. It needs circulated air, specific food at certain times. You don’t want it to cross-pollinate with other plants and it’s vulnerable to a variety of issues that can ruin it. Killing a plant that is as valuable as cannabis is a mistake no grower wants to make. Growers also don’t want to create a sub-par flower. That’s a lot of pressure!

Good growers follow a plan and have developed a process that ensures success. It’s the same for cannabis business communication.

And that’s why when it comes to communication—your website and its content, social media, media-related publicity and stories, your brand, special events and your marketing you need an expert.

Not your nephew. Not your kid. Not you. Unless you (or they) are an experienced cannabis communication professional.

Here’s why it’s important to work with someone in communication who has a level of expertise that meets your needs. Communication isn’t just one thing. It’s an integrated system of strategic activities that need attention, innovative ideas and message continuity.

Think about the brands/companies you respect and how they are steady in their personality. Sure, some changes happen in a brand, but overall the best companies display the same attributes and keep the same character. For instance, Target is fresh, fun and playful. It is inclusive and emotional in its voice. Nike is bold and strong. It believes that all people are athletes and when it takes a stand it means something.

While these companies are probably not your cannabis company right now, it could be you in the future. That’s why developing your brand personality is vital. It’s part of why consistent and strategic communication is essential in the early stages of your business development matters. You don’t want to have to undo something that doesn’t fit the business you’ve carefully developed.

As you are aware, mistakes and missteps go viral and can destroy a company’s reputation, so it’s crucial that you consider your communication efforts carefully. Communication must be regarded as thoughtfully as your plant selection, growing methods, the creation of your edibles and the people that you hire. Don’t take the risk of allowing communication to be in the backseat of the overall strategy of your cannabis business.

One of our clients is a law firm that cares about its brand and is active in its communication pursuits. The attorneys don’t spend time on social media posting or concerning themselves with media exposure, that’s left to the professionals (us). They provide expert legal advice for marijuana businesses. We offer the firm advice and counsel on their messages and media relations and manage the day to day communication. They utilize Canna Communication’s input and ideas in the same way their legal clients turn to them for help.

The question need to consider is: do you have the time, interest and expertise to manage the daily communication needs of your business? Or would you rather be in with the plants, your employees and your customers?

Let us help manage the details of your brand communication while you grow your business.

cannabis communication

december 27, 2025Roberta King

Blaze 2019 With These Cannabis Communication Resolutions

As a new year comes into view, it’s time to think about your cannabis communication and what you want to accomplish in 2019. We have a few ideas to share with you. These are activities that Canna Communication is doing this year, so join us and let’s be better cannabis communicators together.

Create a communication plan or at least make a calendar.

There’s no better time than a new year to think and plan ahead. A communication plan will help you do some creative thinking about your work, give you a map to follow and focus your efforts. A cannabis communication plan has several steps.

Start by defining the audience—who do you want to communicate with? Try to think as precisely as possible and there might be multiple audiences throughout the year.
Set a goal (or several) that answer the question: what do you want to accomplish? How will you know if you’re successful in your effort?
Define your strategy, the overarching idea(s) by which you’ll accomplish the work to be done.
And now for the fun part! Develop the tactics and a timeline. Tactics are individual communication activities that fit with all the components above. Tactics might include media outreach, content creation, social media, special events, videos, advertising, sponsorships, blogging, e-newsletters and printed pieces. It’s best to determine your tactics after you’ve done 1-3 above.

Amplify your messages.

Amplification is the name of the game and the more people that can hear your message, the more successful you’re likely to be.

Connecting with the media is the best thing you can do to make that happen. Unless you’re a major celebrity or public figure with social media followers in the millions, you can’t beat the mainstream media for getting your message to people.

The first step in making that happen is to establish a relationship with local reporters. The good thing is, you’re in cannabis and that’s interesting to most media people. Especially as you grow your business, are approved for a license or get ready to open. You have the opportunity to show a reporter what you’re all about.

If you have something visual—a growing operation, a new provisioning center or a fleet of trucks—invite the local media to see what you’ve got and tell them what you’re doing. You can reach out to the press most easily by emailing a reporter who has covered cannabis in the past and pitch your story to them.

And don’t be discouraged if you don’t get a bite on the first or second try—sometimes it’s timing and other times it’s a pitch that’s not quite right. Think about what makes your story interesting or important—and refine that message and incorporate it into your subject line. Reporters spend about 11 seconds reading a pitch, so make it sharp and around 150 words.

Develop your expert voice.

Part of amplification is sharing your knowledge with the media and with your own audiences, too. The media wants high-quality spokespeople who know a subject in depth and can speak about it with confidence. Whether you are a grower, processor, an attorney or an advocate, be informed and enthusiastic about your area of cannabis expertise. Plan what you’re going to say, anticipate questions and practice your key points.

Keep up on the latest trends and activities in cannabis by tracking news and subscribing to reliable news sources and aggregation sites.

Be disciplined with content creation.

Content creation is hard work, but it’s essential. Your website’s SEO and social media depend on new, original, relevant and fresh content—which can be blogs, videos or images. Ideally, you’ll create new content once a week, but that can be a struggle without ideas, a plan or professional help.

Try to create something new every two weeks, not only will you have something to make your website more robust—but you’ll have original content to share on your social sites.

Be social on your social media sites.

It’s annoying when you read something or make a comment on a social media site and the site owner doesn’t reply or even acknowledge your voice. Don’t be that company.

If you have a social media platform, use it to build engagement and community around your business. Ask questions of your followers and respond to comments and questions.

Yes, you’ll get trolls, and it’s okay to ignore or hide them.

Explore and use a new medium.

This is a tough one—we tend to stick with what we know, like and are good at. Writers will always write; photographers will take pictures and videographers will make videos.

Spend time learning about and using a medium you’re unfamiliar with and work to be good at it. There are so many useful tools and tutorials available online that you can master (or at least fake mastery) with something new. Learning keeps our minds active and alive and helps your company connect with people who want to see things or learn in different ways.

If you have questions about our resolutions or anything about cannabis communication, give us a shout. And we hope you have a blazing new year!

marijuana plants are part of any new marijuana business

cannabis communication

may 9, 2025Roberta King

Fire Up! PR Musts Your New Marijuana Business Needs

If you are the owner of a new marijuana business, you’re probably thinking about a lot of things: compliance, human resources, inventory, customer service, security and how to handle all those twenty dollar bills! We hope you’ve given some thought to your marketing communication plan, too. Like most pursuits, taking the first step is the hardest part. To make that first step a bit easier, we suggest getting things underway with these six simple-ish things.

Develop Your Story.

People want to know how and WHY you got into the cannabis business, they want to hear about your vision and values around your business, too. These are vital parts of your company story. You’re in the medical marijuana business and it’s important, outside of making money, to tell people why you’re doing what you’re doing. Some of it’s personal, like fighting cancer or helping a family with an epileptic child; some of it might be business-related, as in you want to create jobs and contribute to the economy. Whatever your reason for being in the cannabis business, start forming a relatable story. Every successful company has a story.

Be an Expert About Cannabis.

Take time every day to read/watch/listen to cannabis news, especially regarding Michigan and cannabis as medicine. You expect expertise from businesses you patronize and your customers expect the same from you. You need to be able to help people understand the business of cannabis, too. Be accurate with your information and data, you don’t want to be the source of bad information. This acquired expertise will also help you as you connect with the media where your business is located.

Reach Out to The Media.

Media relations begins with getting to know the media. The newspaper reporters, radio personalities and TV journalists in your own community need to know who you are and what you’re doing in the medical marijuana industry. Reach out to them and make sure they know you are available as a resource for future cannabis stories. When you are awarded your license and start to establish your business make sure the media is the first to know.

Create Content and Be Social.

You’ve probably heard a lot about content lately. New and fresh content drives traffic to your website, and makes people come back for more, it’s the gasoline of SEO or search engine optimization. Content is the words, videos and images that you put on your website and on your social media pages. It needs refreshing regularly. High-quality content is an integral part of communication and marketing and while you’re selling something, you’re also helping people understand the why of what you’re doing. If you don’t have social media pages for your company, yet, get them established. You can do this long before your new marijuana business is open. It’s good to get your name out there, connect with people and practice your content posting habits.

Discover Your Niche.

While you want to work with everyone and provide medical marijuana to anyone with a card, there’s good reason to have some of your business be a bit specialized. Having a niche makes you different and will help you stand out from your competitors. To discover your niche, you need a passion about something you can address, you need to deeply know the audience you want to reach, you’ll need to research them and their interests, buying habits and behaviors and craft messages to them. Your niche interest needs to be authentic.

Define Your Brand.

A brand is the outfacing image of your business and its inner personality. It starts with your logo and is part of everything about your company including customer interactions. A brand is the personality of your company, not only who you say you are, but more importantly, what others say about you, too. Your brand is the culmination of YOUR work AND customer relationships. It is formed by the content you create, the story you tell, what you share on social sites and how you respond to a crisis. People outside your company will also determine your brand by their opinions, ideas and reviews, but it’s mostly formed by your content, interactions, voice and how your company behaves in the community.

Interested in learning more? Need help getting started?

We’d love to help you move your new marijuana business forward. Drop us a note and we’ll be in touch.

photo of newspaper articles about canna communication

cannabis communication

february 20, 2025Roberta King

Public Relations Can Help Grow Your Marijuana Business

Public relations is a powerful force for launching and growing a cannabis business. There are restrictions on advertising for marijuana in many states. Twitter, Facebook and Google are often unfriendly to marijuana businesses even in medical states, so PR is the most effective method for getting the word out about your business.

Public Relations is About Influencing and Engaging People and Building Relationships.

Part of our work as cannabis professionals is educating and informing people about the variety of products available and the health benefits of marijuana. People are hungry to learn about marijuana and the plant has a history rooted in misconception and myth. It’s our responsibility to help make sense of the information that’s out there and provide well-sourced educational content to interested audiences.

Public+Relations

Let’s talk about the public. It’s important to keep in mind that there is no general public. Audiences can be divided and dissected in a variety of ways.

Gender, geography, income, age, role and generation are common demographics markers. Anyone you come into contact with through your business is the public.

The relations part is about education, messaging and influencing. It’s about listening to what people are saying, reacting, reinforcing or reviewing messages and providing continuous accurate information that helps move your cause, effort or business forward.

Cannabis businesses and advocates will need to constantly educate and inform their audiences, whether it is about the efficacy of marijuana as a medicine or debunking the Nixon-era lies. For the near future, we will be educating people about the plant and the legitimacy of our work.

The Public Relations RACE

There’s a formula that’s the basic construct for PR activities. The acronym is RACE and it’ll help you be strategic in your public relations efforts.

R is for Research Why research? Because even though you know a lot, you need to validate your assumptions and learn what’s out there.This is where you explore your potential audiences, your competition, the landscape of legislation and how people are reacting to what you are doing. You can read articles on a topic you want to know more about, you can ask questions of people who are potential customers; you can do a Survey Monkey or a poll on Twitter or Facebook.
A is for Action planning, this is where you (or a professional like Canna Communication) creates a communication plan. It will have concrete goals, objectives, strategies and tactics.
C is for Communication, this is the fun part where you can dream up all the cool things that you’re going to do to get the word out and inform people about your product or service. It might be a launch party, a press event or outreach, creating a video, or a printed piece. It could include blog content, a Facebook Live broadcast, a webinar, a social campaign or an open house. Each of these tactics takes time and money, so you need to evaluate which provides the most bang for your buck.
E is for Evaluation. After all the work is done you need to take a hard look at what worked and what didn’t; see if you can determine why something was a success or a failure. By doing an evaluation, you’ll know what to do next time and have a record of why you succeeded or failed.

Working with the Media in your Marijuana Business

Public relations work is deeply connected to the news media. Media relations begins with getting to know the reporters in your own community. You can review articles on TV station, newspaper and radio websites and see who’s been covering cannabis and if they have any bias. If they’ve taken a negative stand in the past, perhaps can you help turn that around with better information and establish a relationship with the reporter.

Why the News Media Matters

Even with thousands of social media followers, to some degree, you are preaching to the choir. The media can be very effective in increasing your exposure to a larger audience and to people who know nothing about your business. A news story will expose you to more people than you could ever acquire on your own, hundreds of thousands vs. just thousands.

Media relations is much more than sending a press release or making a pitch—it’s positioning yourself as an expert in the cannabis business and being available to the media as a trusted source and resource.

Public Relations is a No Spin Zone

PR sometimes gets a bad rap and the word spin gets used a lot. In our communication practice, there is no spin, there are no alternative facts.

To be a good media source, you have to be 100 percent honest, 100 percent of the time.

You can’t claim that cannabis cures anything, but you can provide the media with sources (people) that support your views and product. One person’s story isn’t a factual claim; it’s anecdotal evidence that can be powerful and compelling. And in cannabis, it’s these thousands of real stories that are building the credibility of our industry.

Want to learn more about public relations for your cannabis business and how to expand your reach? Let’s talk!
Contact Roberta F. King, APR at Canna Communication.
Her email is roberta@cannacommunication.com

Photo credits:
Reading on the dock: photo by Bethany Laird on Unsplash
Breakfast tray: Photo by Eddie Garcia on Unsplash

someone writing with a pen and paper to illustrate marijuana microbusiness communication plan

cannabis communication

August 31, 2025November 7, 2025Roberta King

Strategic Communication for Cannabis: It Doesn’t Happen Overnight

A strategic cannabis communication program takes time to develop. Just like growing a highly productive marijuana plant, appropriate nutes are delivered when needed, lights are timed to the plant’s grow cycle and the grower knows when to cut, dry and trim. Just like growing-communication plans have steps that can’t be skipped or ignored without the peril of a poor outcome.

And as you know—plants don’t grow overnight, in a week or even in a month and they need care and attention.

Communication works best when there’s a strategy—a cohesive plan about getting your message out to potential customers.

Getting Ready to Grow Your Business Now

As business owners prepare to enter the Michigan Medical Marihuana licensing process, which is still in the development stages, they’re are also waiting to get their communication/marketing plans in order. We understand that creating a brand and communication strategy is an investment of both time and money. But now is the time to develop your marketing communication plan if you are seeking a license. Creating a brand identity, securing a URL, designing a website, creating original content for the site, developing a media kit, creating social media campaigns and all of the collateral materials a business needs, takes substantial time to create, refine, launch and implement.

If you’re a Michigan Medical Marihuana license-seeker, consider this: do you want to launch your marketing communication strategy the day you’re approved, or do you want to start developing it that day?

At Canna Communication it’s an easy answer, in the words of Wayne Gretzky—skate where the puck is going, not where it’s been.

Let’s talk, we’re all about communication for cannabis and helping your business grow or get started. If you’re struggling on decision about what you need and how to move forward, we can help.