a green cannabis plant

Let’s Think About Marijuana as Medicine

About once a week or so we’ll have a conversation with a person who has tried cannabis and says something like this: I tried it once and I got so high, it was awful. Or I tried it, and it didn’t work for me. We understand this, but we implore you to consider some ideas and marijuana as medicine.

Think about cold medicines. Over the years you’ve learned what works best for you, with trial and error and by testing liquids, sprays, pills and capsules. You know what makes you feel right and relieves your symptoms. If you take prescription medicine, you might have had a similar experience trying to find something that works perfectly. It’s not an uncommon experience to try a few things before you achieve the best results.

Think about marijuana more traditionally.

Here are a few things to consider when trying marijuana as medicine for the first time or trying it again after a period of time.

Read up on dosage.
This is especially important with edibles. In Michigan, marijuana medicine products are created and packaged in different dosages. For instance, a package of gummies might have a total THC measure of 100mg and each medical marijuana ediblespiece is 10 mg, which is easy to understand. A trail bar might have 80 mg, which you need to cut into right size pieces. With something crumbly, this can be a challenge. Err on the side of caution and try a smaller portion as opposed to larger. If you’ve never consumed edibles, test a piece that is 5 mg or even less. Do not eat any more until 90 minutes have passed since your first bite.photo of a clock, take time for marijuana as medicine to work

Wait and see.
photo of a clock, take time for marijuana as medicine to workWith any kind of medicine you take, cannabis or traditional it’s important to give the compounds time to take effect. With inhaled marijuana, you’ll feel the effect within a few minutes and it’ll increase as time goes on, then arc and fade away. With edible cannabis, it can take up to an hour for you to feel the effect and if you’ve ingested too much, you’ll know it and feel it longer than if you’d consumed a concentrate or flower.

Study the strains.
When purchasing marijuana as medicine, study the strain and the properties it claims to have. One of the most popular resources for this information is Leafly where you can explore strains that are most likely to help with your condition, be it depression, pain, stomach pain or anxiety. This piece in Medical NewsToday, written by a pharmacist is helpful, too.
Indica strains are more calming and have a heavier or relaxing feel. They’re commonly used for pain.image of cannabis flowers and three joints for when marijuana is medicine
Sativa strains are more uplifting and good for people dealing people dealing with low moods or needing an energy boost.
Hybrids have some properties of both and are worth exploring.

While it isn’t always easy to discuss marijuana as medicine with your health care provider, it is advisable to do so. Other strain advice can be found by talking with your cannabis caregiver, other patients and with people at the provisioning center. Remember, strain advice isn’t medical advice.

Start small.
Whether you’re consuming with a vape pen, smoking flower or eating a brownie, it’s incredibly important to start small and don’t use alcohol when you’re testing. With a vape pen, one puff will do and don’t pull too hard! Wait a few minutes to see how you feel, then wait for a few more. If you’re sitting, walk around and see how you feel. Repeat if needed, considering your symptoms and how you are feeling.

Know your body.
With any remedy, plant-based or not, be aware that the desired results are not instant. It takes time for the body to absorb and process medicine, the effect could be immediate, or it might take days and several doses. The body’s endocannabinoid system is where cannabis finds receptors that help improve specific conditions and balances the body. The endocannabinoid system is located throughout the body and regulates many vital organs and some areas like the neurological centers are susceptible to cannabis and react more quickly.

Keep experimenting.
Remember the cold pills we talked about at the start and how the same thing doesn’t work for everyone? Finding the dose, delivery system and strain of cannabis that works for you takes research. You’ll want to talk with other patients/consumers and possibly with a cannabis physician, nurse or educator.

CBD and THC are partners.
There’s a lot of talk about CBD (cannabidiol) and there are many CBD products with barely detectable amounts of THC, the plant works best on illnesses or issues where there are complimentary balances of both chemicals. It doesn’t take a lot of THC to be effective, but some will act with the CBD to bring better results. Keep in mind, too, the more you ingest small amounts of THC, the more your body and mind will become accustomed to it and the heady feeling of being high will become less noticeable.

photo of 2017 made by a sparkler

Looking at 2017’s Most Notable Marijuana News Events

It’s hard to say if this was a monumental year in marijuana news, but 2017 felt pretty good to us. There was a lot going on across the U.S. and in Michigan.

Here are our top ten most memorable news events in marijuana for the year.

10) California wildfires destroyed a significant amount of cannabis in Sonoma and Mendocino Counties. While all wildfires are heartbreaking and painful for individuals, families and communities, this year’s fire in California was especially tough on cannabis growers. Fires that broke out just before harvest time destroyed or damaged an estimated 34 cannabis farms and tragically the crop is uninsured due to federal regulations. 

9) California, Nevada and Canada begin to implement adult-use legalization.  After voting in November 2016 to end cannabis prohibition, both California and Nevada started working toward creating their legal environments. We love the “get it done” spirit in Nevada—it managed to open dispensaries less than eight months after the vote. Its larger sister state, California will end cannabis prohibition on January 1, 2018. Canadians from Nunavut to Saskatchewan will have access to cannabis starting in the coming summer, thanks to some hard work by the government in 2017.

8) Cheers to 360,000+ Michigan citizens who signed petitions for adult-use cannabis legalization. Volunteers and paid solicitors from MILegalize and the Coalition to Regulate Marijuana Like Alcohol secured 100,000 more signatures than required and validation of signatures is underway through the Board of Canvassers. We hope it will clear the board and go to voters in 2018. We expect the vote to be positive.

7) Jeff Sessions was appointed attorney general of the U.S. This is a dark mark on cannabis. The AG is a long-time hater of cannabis and will do what he can to ensure prohibition doesn’t end. The upside of this story is we have a dysfunctional Congress, he has a volatile boss and there are 29 states with some sort of marijuana laws on the books, which is going to make DEA intervention difficult. Public opinion is changing, too. A recent Gallup poll showed that 60 percent of Americans favor cannabis legalization.

6) Colorado marked its 5th year of adult use legalization and the sky didn’t fall. In speaking with the CBC, the head of Colorado’s Department of photo of a colorado map and notebookPublic Health Dr. Larry Wolk said this: “The short answer is we have not seen much. We have not experienced any significant issues as a result of legalization. I think a lot of people think when you legalize you are going from zero to some high use number, but they forget that even when marijuana is not legal, one in four adults and one in five kids are probably using on a somewhat regular basis. What we’ve found since legalization is that those numbers haven’t really changed.”

5) The American Legion came out for cannabis. The venerable veterans organization is requesting further research regarding PTSD and traumatic brain injury and cannabis. Many veterans find cannabis to be a successful alternative to psychotropic drugs. Officials at the national American Legion are asking the federal government to allow Veterans Administration (VA) physicians to speak freely about medical marijuana to their patients. Presently, physicians are prohibited from talking about the plant as an option. The Legion with more than 14,000 posts nationwide has great potential to change public policy.

4) Northern Michigan University announced a marijuana major. Students wildcat logo for Northern Michigan Universitywill be able to major in medicinal plant chemistry at NMU, which offers America’s only bachelor’s degree in cannabis program. CH420 isn’t a slacker program though, it requires 120 credits of chemistry, biology, soils, genetics accounting and financial management classes. Its grads are bound to be in high demand. Way to go Wildcats!

3) Marijuana as a gateway out of opioid addiction. Opioid overdoses killed more 64,000 Americans in 2016 and that number is expected to increase this year. More and more research is leading the medical profession to look at marijuana as a gateway out of addiction to powerful painkillers. While more research needs to be done, marijuana shows promise in doing less harm and more good for patients with chronic pain. And you can’t overdose on marijuana.

2) Licensing for medical marijuana began in Michigan this year. It was a rough and tumble year in Lansing as LARA, the state’s regulating entity rolled out its rules on issuing licenses for people who want to grow, process, rotunda of the Michigan Capital Building in Lansing test, transport or provision medical marijuana. Dispensaries were threatened with closure by a state board, politicians stepped up to keep them open, liquid capital rates were set, municipalities opted in or out, and application materials were created. The licensing portal opened on December 15 and now we wait to see who will be first to show off their piece of legal paperwork.

1) Projections for cannabis job growth will exceed manufacturing by 2022. It’s an understatement to say that marijuana is a growth industry in that there are already 100,000 to 150,000 marijuana workers and about 90,000 people work in plant touching businesses. Cannabis and its ancillary businesses have created 43,000 full-time jobs in California, 23,000 in Colorado and 22,000 Washington.  Michigan is the second largest medical marijuana state (next to California) and should have similar numbers for jobs when licenses are issued in this spring.

We look forward to the promise of a new year and all that it brings to cannabis-friendly people everywhere!

How Will we Celebrate The End of Marijuana Prohibition?

I recently received an invitation to my local community foundation’s annual donor event. The headline reads: “Something’s brewing in Muskegon County!” It invites patrons to “distill the essence of new frontiers in placemaking and economic development through craft beer and spirits.” The speakers for the event are the founders and craftmasters from three local breweries and a distillery.

We’re in!

Celebrating the impact of craft beer and locally distilled spirits is important. The craft beer industry is still booming and Michigan is fifth in the nation for breweries with more than 240 in operation and more than 40 distilleries. Craft breweries are the new corner bars of pre-prohibition times, places where people gather with friends and family to talk, play games, listen to music and drink locally made beer, cider and spirits.

By the time the 18th amendment was adopted in 1920, the alcohol prohibition movement was gaining steam across America. Led by the Women’s Christian Temperance Union and other religious forces, the movement to take alcohol away from people began in the Midwest and spread quickly. From 1920 to 1933 all of America was under prohibition—people could drink alcohol, but the amendment prohibited making, transporting and selling of booze. By all measures, the 18th amendment was a failure and it was repealed. Bootlegging and blackmarket booze was rampant.

So, What does this have to do with cannabis?

four cans of Michigan made beerWell, it’s a similar story of prohibition and acceptance.

Marijuana prohibition came shortly after the repeal of alcohol in 1937. As it often does, the feds held hearings on marijuana law in the 1930s to “fact check” claims about marijuana inciting violence in black men and causing them to solicit sex from white women. These claims, which were taken as truth, helped create the Marijuana Tax Act of 1937, which banned the use and sale of cannabis.

The Act was ruled unconstitutional and decades later under President Nixon it was deemed even more dangerous and given its Schedule I designation under the Controlled Substance Act.

So prohibition continues. New product, same failure.

One day, in the future, we expect that cannabis will be standing in the same photograph of marijuana flowersplace as alcohol as an economic and place-making entity. According to ArcView Market Research, Michigan has the potential to have the third-largest state medical cannabis state market by 2020, just behind California and Colorado. It is expected that we’ll have $556 million sales that year. And this doesn’t project what might happen if/when adult-use recreational is implemented in Michigan, which could be as soon as 2020.

We heard an interesting statement from the city manager in Muskegon Heights recently. He projected the tax and licensing revenue from just 14 medical marijuana licenses could bring in at least $250,000 in the first year—thus erasing the community’s budget deficit.

In the future, when marijuana prohibition ends and Michigan sees the benefit of tax income, jobs and tourism from all marijuana sales (which tend to be bigger than expected, as in Oregon) we envision that cannabis entrepreneurs will be invited to the stage and celebrated for the positive community change that they’ve helped make.

Michigan Medical Marijuana: What Happens if You Don’t Ask.

We recently did some work for a client who wanted to know which municipalities around the Muskegon area were adopting pro-medical marijuana ordinances. As Michigan moves toward licensing cannabis businesses at the end of 2017, the process for those who want to grow, transport, process, test or operate a dispensary, marijuana licensing begins with the approval of local cities, villages or townships.

To say the least, there are many municipalities in Michigan. Muskegon County alone has 27. We also included in our research, nearby counties—cherry-picking the larger cities and villages. In all, we contacted about 35 mayors, managers, supervisors and planning leaders.

yes, no, maybe

Some of our responses were pointed: “No.” You can tell from that sort of response that digging deeper is a lost cause. Asking the commission/council if they are interested in learning more about medical marijuana is going to elicit the same response.

This example was an interesting take on how it was handled: “[name redacted] Township is not considering opting into a medical marijuana ordinance. This question was posed, along with others, in a recent survey the township included with summer tax bills. Sixty-six percent of respondents were not in favor of such an ordinance in Township.” I give them credit for having a discussion and a proxy vote.

In our research, we found at least four communities that were taking a wait and see approach. They’re giving it a year or so to see how things work out around the state. We discovered three municipalities that were actively in the processes of moving ordinances forward. One we knew about, the other two were surprises—and right between the two surprise locations was another municipality that sent me its ordinance banning everything but using medical marijuana in your own home!

help from our friends

Intel from another municipality in Newaygo County came from an Iraq war veteran. He told me of his struggle to convince his fellow commissioners to accept medical marijuana businesses in their community. After an hour and a half discussion, he was voted down. His was only yes vote. He directed me to two other locations where the sentiments were more cannabis-friendly in that county. He was spot on.

My point here is—if you don’t ask you’ll never know the reality of a situation and asking can make a difference. Three separate municipalities gave me strong “maybe” responses. They told me they were looking into it, and talking with their local health departments, police chiefs and would like more information. Where are the marijuana advocates in those places?

To those who want to have medical marijuana in their communities—now is the time to act. This issue isn’t dead and isn’t impossible, but you have to show up and speak out.  If you are a patient, the time to call or email your commission/council is now.

If you want to create a medical marijuana business where you live or nearby—timing is everything and time itself is running out.

image of marijuana which is part of any new marijuana business

Legalization 101: Marijuana is Medicine

Across the state of Michigan, petitions are circulating for adult-use marijuana and we know that having a persuasive argument and accurate information about the plant are critical to success. Presenting facts, data and stories are necessary for moving people from “on the fence” to signing–and voting yes–for ending prohibition.

This is the first in a series of posts to help you talk the talk about cannabis.

First and foremost, marijuana is a medicinal plant

Throughout history, cannabis has been used in world cultures as medicine. It is difficult to find extensive modern American research about the efficacy of the plant because of its Schedule 1 status. Even for medical research, it is federally illegal to possess the plant.

But, there has been some recent research work in marijuana-legal states that will help with building the depth of clinical trials. Recently, the American Legion wrote to the President asking him to de-schedule cannabis so it can be further tested for use by veterans.

Different States Endorse different uses

Even popular health sites like WebMD acknowledge that cannabis shows promise for a variety of health ailments. These include slowing the growth of some cancers, relaxing the muscles of Parkinson’s Disease patients, helping people with digestive disorders like Crohn’s Disease and managing chronic pain.

Each of the 29 states that allow medical marijuana have different guidelines for what kinds of conditions the medicine can be prescribed to help. We’ve heard positive anecdotal stories about cannabis and difficult health situations like self-harming autism, Post Traumatic Stress Disorder and Multiple Sclerosis. For many cancer patients, the only medicine that gets them through chemotherapy is cannabis.

we support your right to choose

While cannabis is available to citizens in Michigan with a doctor’s recommendation, we think that adults, regardless of reason and without the intervention of a physician, should be able to access marijuana, as they might any over-the-counter medicine or health supplement.

Cannabis by Any Other Name

Marijuana. Weed. Pot. Ganja. Kind. Mary Jane. Grass. Reefer. Dank. Smoke. Dope. Bud. Chronic. Flower.

Everyone has a favorite word for cannabis. A word choice might come from your generation, your culture or from the point in time that you first enjoyed, or heard someone else refer to it.

At Canna Communication, we’ve purposefully selected cannabis as our word of choice, for our company and in our communication on social media. While slang is a part of our common language, and we use any or all of the words in conversation or when partaking—for work—we stick to cannabis. We do this to be clear about the business we’re in; we purposefully do this to elevate the plant by its most scientific name. Cannabis is the genus for the flowering plant in the family of Cannabacae, by the way!

Cannabis as Serious Medicine

We believe that it is important to dignify the plant with a scientific name—it gives the appropriate importance to its vital healing power. Cannabis has amazing properties that the general public is just now beginning to understand. CBDs have healing and behavior health properties that are changing people lives. Children with autism who are chronically engaged in self-harm are finding relief and calm where no other medicine could help. A growing number of cancer patients use cannabis to help relieve nausea and increase their appetite, though the traditional medical cancer sources all call for more science on efficacy. Though with cancer at at the top of the checklist for most medical applications, there is a growing body of anecdotal evidence of its use. Across the country in 29 states, physicians are recommending it for a variety of symptoms and conditions—and each state varies widely on what they recommend it for.

Cannabis for Wellness

People consume cannabis for relaxation, to help them be more social, to reduce anxiety, to unlock creativity and just because it makes them happy. In the end, isn’t being a happy person reason enough? We wear certain clothes, travel to special places, eat favorite foods and surround ourselves with special people because it makes us happy. Enjoying cannabis is no different. That’s why we believe the end of prohibition of cannabis will be good for all people who choose to use it.

Perhaps as a culture, we need to “get over” the idea the being happy isn’t something we all deserve and sometimes we need a boost, from a plant to make it happen. That’s what wellness is all about.

We heard cannabis pioneer Steven DeAngelo speak recently via Green Flower Media and we couldn’t help but cheer his wise words. Like him, we believe that cannabis has the power to change the world for the better—no matter the reason you use it or what name you give it.