CBD comes in oil form and this blog is about cbd

A Little About CBD and What it Might do For You

You might have read about CBD, or heard people talk about it. When discussions about medical marijuana come up, CBD often does too. CBD is becoming more well-known especially for pain relief, seizures and anti-anxiety applications. But, since there’s a bit of confusion about what’s what, here’s the quick low down. Please note, this isn’t medical advice, consult your physician for specifics.

What is CBD?

CBD is short for cannabidiol (pronounced canna-bid-eye al) a naturally occurring cannabis compound that has promising medical benefits. The most popular feature of CBD for many patients is that it doesn’t make them high or feel stoned. In fact, it actually balances out psychoactivity of THC in cannabis, so if you ingest too much cannabis, you can take away the edge with CBD.

Where does CBD come from?

hemp plants, from which cbd is derivedCBD comes from two sources, both in a cannabis sativa plant. The male cannabis sativa is also known as hemp. Hemp isn’t psychoactive. You can’t smoke or ingest hemp and get high. While both marijuana and hemp contain CBD, the CBD purchased from public shops and online is from hemp. If you’re feeling wronged—hold on! There isn’t much difference between CBD derived from hemp and CBD from marijuana—so if you don’t have a medical marijuana card, your hemp-made CBD should serve you well. It’s worth noting that CBD isn’t available in all states, due to the close connection to marijuana.

CBD also comes from the female marijuana plant. That’s what you’d buy from your caregiver or dispensary and it is considered medicine. The combination of THC and CBD in a marijuana flower helps people with a variety of symptoms and medical issues. While many cultivators grow for strong THC, there are some strains that are known for being higher in CBD. They include: ACDC, Cannatonic and Ringo’s Gift. Or just ask your caregiver or budtender for a high CBD/low THC flower or product.

CBD comes in tinctures, balms, creams and other forms.

How does CBD work?

The human body is home to the endocannabinoid system. This rather unknown, but important part of each of us plays a big role in regulating our physiology—and the endocannabinoid system affects our mood, metabolism, blood pressure, bone density, intestinal health, energy, stress, hunger and more. When the receptors aren’t working, they need help (this truly isn’t a medical term) and a dose of a cannabinoid or CBD can help.

Why have I never heard of the endocannabinoid system before?

hemp plants for making cbdUnlike other parts of the human body that have been researched since the time of early medicine, the link between THC and the endocannabinoid system was only discovered in 1964 by Israeli pharmacologist-researcher Raphael Mechoulam.

Without going too deeply into the physiological mechanics—the endocannabinoid system is a neurological receptor and transmitter system that balances many bodily functions. It is found throughout the human body and regulates a number of functions—which helps explain why cannabis can help with a wide variety of illnesses. Think about how most medicines help with only one or two maladies—cannabis helps with dozens.

What might CBD help?

While there are no miracle drugs and CBD has its detractors, people are finding it helps with quite a few things: anxiety, acne, hard to treat epilepsy, stress reduction, energy balance, multiple sclerosis, PTSD in adults and children, sleep, appetite, immune function, opioid withdrawal, quitting smoking and possibly the spread of some kinds of cancer cells.

When doing research for yourself, look at the PubMed database through the National Institutes of Health, there are a number of research documents you can review for yourself. Just put CBD in the search box.

Keep in mind that CBD is not yet approved by the FDA, so it is up to consumers and their physicians to determine dosages.

Photo credits:

Hemp Field in Brittany by Barbetorte https://commons.wikimedia.org/w/index.php?curid=7558724

Leaf detail by Matthew Brodeur on Unsplash

CDB oil by Christin Hume on Unsplash

sunlight over Yosemite in the State of California where marijuana is legal.

California’s Legal Marijuana: One More Reason to Love the Golden State

As if the stunning light, mountains, rolling ocean waves and wine weren’t reasons enough to love California, now they give us legal marijuana. As you might have heard, the state ended marijuana prohibition on January 1, 2018.

light through the trees in California near the Thomas Aquinas College. California's legal marijuana grows in communities north of this area, which is close to Ojai.

What’s the big deal? There are other states (and districts) where adults can buy cannabis for any reason. They include Alaska, Colorado, Maine, Massachusetts, Nevada, Oregon, Washington and Washington D.C. And it appears that Vermont, New Jersey and Rhode Island are also on the cusp of adult-use legalization, too, with elected officials leading efforts in those states.

In Michigan, our home state, citizens and cannabis advocates are awaiting approval of petition signatures that will bring a vote on adult-use in 2018. News on petition approval is expected at any time. Our border neighbor to the north, Canada is in: cannabis will be available for purchase by adults in mid-summer.

Back to the question above: why is California remarkable?

California Scales Up the Impact of Legal Marijuana

Not only is California a large state geographically, there are a lot of people who live there, 39.5 million, to be specific. The entire country of Canada has 35.1 million. In comparison, Michigan has 9.8 million residents. The legal western states quite simply don’t have the density of population of California. Colorado, Oregon, Washington and Nevada combined have 15 million residents.

The Golden State also boats the sixth largest economy in the world. The contribution of California’s legal marijuana industry will make to the economy is astounding: projections are it will be an industry worth over $5.1 billion this year alone. It is estimated that the existing black market is valued at $13.5 billion.

The state is levying a 15 percent tax on marijuana, collected by provisioning businesses. Cities and towns with those facilities can add their own taxes, too.

drawing of Jerry Garcia from the Grateful Dead, a proponent of legal marijuanaIt’s not just California dreamers, hippies and Deadheads that made marijuana legalization happen. Both Pew and Gallup research firms have published opinion research that indicates Americans are much more in favor of legalization than not. Gallup’s most recent survey had favorability at 64 percent. In Michigan, polling by EPIC-MRA in February 2017 showed the 57 percent of Michiganders favored marijuana legalization.

Marijuana Legalization in Michigan isn’t a Sure Thing.

The most recent successful vote in California, Prop. 64 was the second attempt at legalization. A legalization ballot proposal was defeated there in 2010, 53.5 percent to 46.5 percent. Michigan will face some of the same opponents in the November election: pharmaceutical companies, healthcare organizations, law enforcement and the alcohol industry have all historically funded anti-cannabis efforts. But, we think public opinion (and a good voter turnout) will be in our favor.

As Goes California, so Goes the Nation.

We asked Jeff Hank, the board chair of MILegalize what this means for Michigan.

the mountains and ocean along the pacific coast highway in California where marijuana is legal“With the largest U.S. state now legal, Americans will see cannabis more normalized, and visitors to the Golden State returning home will wonder why they are second-class citizens when it comes to personal liberty and cannabis policy common sense,” Hank said.

“When crafting the MILegalize proposal to regulate marijuana like alcohol, we studied every state including California for best practices. We took what already worked in Michigan and included concepts like the ‘micro-business’ which California also has in a different form, and we included modern regulations to prevent diversion to minors. Big money can dominate the cannabis market, to the exclusion of legacy farmers and shopkeepers. California hasn’t done a very good job managing this. Michigan has the opportunity to end the civil rights crisis of cannabis prohibition, and also ensure upward mobility and market access for caregivers and entrepreneurs. This is critical to eliminate the black market and benefit the general public,” he said.

State by state ballot-driven legalization isn’t the best way to end American cannabis prohibition. But until the federal government comes to terms with its failed drug policies and declassifies marijuana as a Schedule I drug, we’ll live with a patchwork of varied state regulations.

We saw how important this is recently when Jeff Sessions rescinded the Cole Memo. His action, which threatens legal state marijuana businesses with DEA action, also threatens the legalization movement in states that are trying to end prohibition.

Certainly, those businesses that are making money from cannabis in California and other legal states are coming into Michigan, we’ve seen their presence already in our medical marketplace.

Might it be business, rather than citizens that pushes federal legalization forward? We hope it is a coalition of both and that the change comes soon.

a green cannabis plant

The Cole Memo and Jeff Sessions for Dummies

Ok, first off. You’re not a dummy. But the announcement that Jeff Sessions is rescinding the Cole Memo is confusing, especially since more Americans accept the idea of legal cannabis and the country is moving toward ending prohibition. His action raised the ire of cannabis advocates, citizens in adult-use legal states, elected officials and people in medical marijuana states.

Here we go!

What is the Cole Memo?

It’s a document written by a James Cole, deputy attorney general in 2013 when times were good and Barack Obama was president. Without going into the weeds of legalese, it tells U.S. attorneys where to focus their marijuana efforts.

These efforts include preventing:

  •   the distribution of marijuana to minors
  •   marijuana revenue from funding criminal enterprises, gangs or cartels
  •   marijuana from moving across state lines 
  •   use of state-legal marijuana sales as a cover for illegal activity
  •   violence and use of firearms in growing or distributing marijuana
  •   drugged driving
  •   growing marijuana on public lands
  •   marijuana possession or use on federal property

It recognized that states have implemented laws to regulate marijuana and that those laws, for the most part, support what the federal government wants to see.

The memo tells federal staff to allow the states to police themselves. So over the last five years, all of the legal states wrote and followed their own laws regarding cannabis growing and sales. It gave the federal government the ability to focus on real criminal issues. This memo was important because of two things: it recognized the role of states in self-regulation and it acknowledged, tacitly, that the federal government had other priorities than chasing down cannabis businesses and it wasn’t going to spend funds on marijuana cases.

What did Sessions do With the Cole Memo and why?

Sessions rescinded the memo and is implementing a new policy. This one directs federal prosecutors to return to marijuana enforcement policy, overriding the laws in legal states. “Therefore, today’s memo on federal marijuana enforcement simply directs all U.S. Attorneys to use previously established prosecutorial principles that provide them all the necessary tools to disrupt criminal organizations, tackle the growing drug crisis, and thwart violent crime across our country,” wrote Sessions.

photo of the Hollywood sign in CaliforniaWhat this action does is give U.S. Attorneys the ability to prosecute adult-use marijuana businesses. Many of which just opened earlier this week in California.

We’ve known since before Sessions became the Attorney General that he hates cannabis, he has said that good people don’t smoke marijuana. He has always been a threat to the cannabis industry and now we’re seeing his wrath. The heart of the issue is the memo isn’t law and what we need now is legislation ending cannabis prohibition.

What Does This Mean for Michigan?

For now, we’re ok.

The bright spot in all of this, it is the Rohrabacher-Blumenauer amendment. It is a 2014 amendment to the federal government budget package three jars full of cannabis flowerthat’s up for renewal later this month. The powerful amendment, which has bipartisan support, protects states with medical marijuana programs. It prevents the federal government from using resources to prosecute people and businesses that are complying with the law in medical marijuana states.

What’s devastating about the Cole Memo action is that our effort to end cannabis prohibition in Michigan could be upended as we move toward adult-use on the ballot in 2018.  

What Can You Do?

Call your Congressperson and tell them how important it is to uphold the Rohrabacher-Blumenauer amendment. Here’s a script to follow and quick way to find your representative.

It’s time for all of us to step up our advocacy efforts and get involved (support with time or a donation) with NORML, Marijuana Policy Project and MILegalize.

Voice your support of cannabis and work against prohibition now.

photo of a bowl with medical cannabis flowers and three well-rolled joints

What’s on Your Cannabis Christmas Wish List? Here’s Ours.

 

Dear Santa,

Here’s our cannabis Christmas wish list for this year.  We know it looks long. But seriously, we’re not bogarting—we’re asking for these things for the good of the world and all of humanity.

Thank you in advance for your kind consideration.

The (nice) Women of Canna Communication

Here’s what we want:
  • America to be more like Canada when it comes to marijuana. Imagine, a whole country (other than Uruguay at present) that doesn’t prohibit cannabis.
  • Just like Martha, Snoop and Anthony Bourdain, everyone should be able to be able to roll a good joint. It’s a skill anyone can master with a image of cannabis flowers and three jointslittle practice. 
  • People to stop calling cannabis a gateway drug. There’s no science to this myth, and truly, cannabis helps people get off of opioids.
  • Michigan citizens to come out in force in November 2018 and vote to end cannabis prohibition in our great state. We’ve been a medical marijuana state for nearly a decade, adult-use legalization is the natural next step.
  • The cannabis industry to stop objectifying women. Stop with the bikinis and boobs. Please. It doesn’t increase the seriousness of our cause.
  • Michigan to expand its criteria for medical marijuana qualification and include autism and PTSD. There’s research showing these conditions deserve inclusion.
  • All our clients to be successful in their endeavor to apply for a medical marijuana facility license.
  • More Michigan municipalities to be open to having marijuana businesses. Patients shouldn’t have to travel across the state for their medicine. There should be a provisioning center in every Michigan county.
  • All cities in Michigan decriminalize marijuana possession. There are far too many people in prison for marijuana charges, and more often than not, they’re people of color.
  • People to regard marijuana entrepreneurs as they do craft brewers. It wasn’t that long ago alcohol was prohibited and now it’s celebrated colorful beer bottle caps on a display boardand brewers are vital to economic growth in some communities.
  • Small cannabis businesses to find a place in Michigan’s new medical marijuana licensing structure, so caregivers can continue to do what they do best.
  • Jeff Sessions to get with the science about marijuana and the people who use it. We are good people.
  • All the puns about marijuana to stop, or at least be limited to one per conversation.
  • Cannabis to be removed from Schedule I classification. This classification dates to the 1970s and the Nixon administration and was created to disrupt the lives of people of color and anti-war protestors.
  • Everyone who uses marijuana or supports people who do, to speak up about the power of the plant and how it has helped improve their health and happiness.

PS: Thanks to everyone who has supported Canna Communication in 2017. We look forward to a great 2018 with you.

a chew with 25 mg of THC would need to be divided into 1/8s for marijuana microdosing

If Toking Makes You Choke, Try Edible Marijuana Options

Not everyone likes to smoke cannabis. The act of smoking—taking an irritating substance into delicate lung tissue is one of the more unhealthy aspects of marijuana use. It also makes it difficult for physicians to embrace marijuana as medicine. People with asthma or other lung issues are sensitive to any kind of smoke and smoking is problematic for children who need cannabis medicine. So, when the Bureau of Medical Marijuana Regulation threatened to close Michigan’s dispensaries earlier this fall, people were alarmed.

Michigan’s caregiver model, falls short when it comes to highly targeted patient needs. Not all caregivers have the ability to grow multiple strains or to create non-smokable products that meet the needs of patients. At present, there are over six times more patients than caregivers in our state—38,000 caregivers and 218,000 patients.

The availability of a variety of cannabis products is vital to patients in Michigan. Whether it is topical ointments and creams, edible marijuana, tinctures, capsules, vaporized concentrates and other items that aren’t smoked, patients need choices.

Just like any other medication, marijuana comes in different potencies, strains, and methods of ingestion. It takes experimentation to get the medicine to work right.

a candy bar with THCEdibles marijuana or “medibles” are a popular option for cannabis patients, they tend to be a bit less expensive than flower and the effects are longer-lasting. They can be easily dosed, too. The packaging on these products provides the THC potency and that’s where experimentation begins. It’s important to keep two things in mind if you are testing an edible for the first time—a little goes a long way and it takes time to affect your system.

Before you TRY EDIBLE marijuana, read the label and do your math.

Novice nibblers need to look at something around 5 mg, so if you have 100 mg THC potency bar, cut it into 20 pieces. This isn’t always easy, and there is the temptation to eat a little more. Who eats 1/10 of a brownie? Resist the temptation—too much marijuana will make you feel odd, heavy or fluttery in the chest all the way down to your legs and perhaps you’ll have a hard time focusing with an overactive mind.  Eating too much won’t kill you, but it might give you a couch-locked experience (as in, you can’t get off of the couch). It also might negatively affect your opinion and ideas about cannabis, so don’t go there if you are just starting out. 

an edible marijuana chocolate with 125 mg of THC
There’s 120 mg of THC in this little chocolate bar.

If you’ve been smoking or vaping marijuana regularly, try something in the 10-15 mg range. Again, you’ll need to do some math, and we suggest using a calculator to save yourself from too much or using too little.  This lovely mint chocolate (right) has 120 mg in an ounce, which if you are shooting for a 15 mg dose, you’ll need to cut it into 1/8s.  

edible marijuana in a chew with 25 mg of THC
One inch, 25 mg of THC

For the chew (above) you’d need to cut it in 1/3s or in half for this mid-range dose. 

If you’re a long time card holder (yay, you) then know how to dose. You’re probably a 25 mg to 40 mg user, so you’ll get a nice size bite of the Magic Bar (below) with 165 mg of THC, you’ll eat about 1/4 of this tasty treat. 

edible marijuana from the detroit fudge company
There’s 165 mg of THC in the Magic Bar. We cut it into 12ths.

Edibles take longer to kick in, sometimes an hour or more, so resist the temptation to have another bite, no matter how tasty the treat. They last longer too—up to eight hours—depending on your metabolism and body structure. With practice and correct dosing, they’re great for long-haul activities like a hike, bike ride or even a long airline flight.

If you don’t like thinking about this when you’re ready to say goodbye to pain or anxiety, cut up your edible up in advance and repackage it for the future.

Microdosing is another way of dosing your cannabis medicine. Many patients have had success with small doses—5 mg of a product can give people help with their anxiety, create a sense of well-being or help with relaxation. With a tiny dose, the psychoactive aspect cannabis is diminished, but not completely gone away.

How Will we Celebrate The End of Marijuana Prohibition?

I recently received an invitation to my local community foundation’s annual donor event. The headline reads: “Something’s brewing in Muskegon County!” It invites patrons to “distill the essence of new frontiers in placemaking and economic development through craft beer and spirits.” The speakers for the event are the founders and craftmasters from three local breweries and a distillery.

We’re in!

Celebrating the impact of craft beer and locally distilled spirits is important. The craft beer industry is still booming and Michigan is fifth in the nation for breweries with more than 240 in operation and more than 40 distilleries. Craft breweries are the new corner bars of pre-prohibition times, places where people gather with friends and family to talk, play games, listen to music and drink locally made beer, cider and spirits.

By the time the 18th amendment was adopted in 1920, the alcohol prohibition movement was gaining steam across America. Led by the Women’s Christian Temperance Union and other religious forces, the movement to take alcohol away from people began in the Midwest and spread quickly. From 1920 to 1933 all of America was under prohibition—people could drink alcohol, but the amendment prohibited making, transporting and selling of booze. By all measures, the 18th amendment was a failure and it was repealed. Bootlegging and blackmarket booze was rampant.

So, What does this have to do with cannabis?

four cans of Michigan made beerWell, it’s a similar story of prohibition and acceptance.

Marijuana prohibition came shortly after the repeal of alcohol in 1937. As it often does, the feds held hearings on marijuana law in the 1930s to “fact check” claims about marijuana inciting violence in black men and causing them to solicit sex from white women. These claims, which were taken as truth, helped create the Marijuana Tax Act of 1937, which banned the use and sale of cannabis.

The Act was ruled unconstitutional and decades later under President Nixon it was deemed even more dangerous and given its Schedule I designation under the Controlled Substance Act.

So prohibition continues. New product, same failure.

One day, in the future, we expect that cannabis will be standing in the same photograph of marijuana flowersplace as alcohol as an economic and place-making entity. According to ArcView Market Research, Michigan has the potential to have the third-largest state medical cannabis state market by 2020, just behind California and Colorado. It is expected that we’ll have $556 million sales that year. And this doesn’t project what might happen if/when adult-use recreational is implemented in Michigan, which could be as soon as 2020.

We heard an interesting statement from the city manager in Muskegon Heights recently. He projected the tax and licensing revenue from just 14 medical marijuana licenses could bring in at least $250,000 in the first year—thus erasing the community’s budget deficit.

In the future, when marijuana prohibition ends and Michigan sees the benefit of tax income, jobs and tourism from all marijuana sales (which tend to be bigger than expected, as in Oregon) we envision that cannabis entrepreneurs will be invited to the stage and celebrated for the positive community change that they’ve helped make.

reefer madness poster perpetuates marijuana stereotypes

We’ll Help With Your Marijuana Marketing and Propaganda

Yes, marketing and propaganda. That’s what was written on the LARA checklist for applicants seeking a marijuana business license in Michigan. Under the Step 2: License Specific Application Checklist, Business Specifications there is a box to check: Copy of Marketing Plan (advertising, propaganda, etc).

Marketing plans, we’re all about creating those. Advertising, we’re pros at it. We’ll get the word out about your medical marijuana business.

But propaganda, etc. Let’s talk about that for a minute.

MMFL Application Checklist
MMFL Application Checklist

Propaganda. What does it remind you of? Perhaps Adolf Hitler and the propaganda campaigns that came from his Ministry of Propaganda and Enlightenment. The Catholic Church used the word first in 1622 when it determined it would go forth into the world and begin converting people to its faith. The American government put resources in getting citizens fired up for the World War II effort, too. And we can’t forget Reefer Madness and all of that anti-cannabis propaganda that is part of our history.

The Latin root of propaganda is from propagate or spread.

definition of the word propagandaPropaganda is a word that’s generally negative; it’s about a single point of view, is meant to be persuasive and is often biased and misleading. It’s not a word that is used often or lightly. Synonyms for propaganda include: disinformation, hype, evangelism, brainwashing, inculcation, publicity, newspeak and hogwash. That’s not the work that we do at Canna Communication and we wonder why LARA chose this specific word for its checklist for licensees.

There are two things about propaganda to be considered. First is the intention of propaganda, the second are the tools of propaganda. The tools and intentions are mixed when they’re discussed, but they’re really two different things.

The intention of propaganda is to strongly persuade people to think or behave in a certain way. The tools of propaganda are still the tools of communication today, advertising, signage, posters, fliers, videos and news stories. New to the toolbox is the internet and social media.

Fake news is the new propaganda.

Canna Communication wants to help people understand the properties and power of medicinal marijuana. We want to promote good cannabis growing practices, show how high-quality edibles are made and safely consumed and we’re all about the use of the plant by interested adults. We don’t think using propaganda techniques is what licensing is about—we’re not forcing the use of cannabis on an unsuspecting public. We’re about honest communication, listening to the public and creating great content that attracts customers.

We’re ready to help you create your marketing plan for licensing and your company’s future growth. When it comes to propaganda though, we’ll choose the words more carefully.

marijuana legalization in Michigan is approved by voters cannabis flowers like this one pictured will be legal to purchase by people 21 and older

What’s in a Marijuana Strain Name? Looking at a Sticky Situation.

A recent trademark lawsuit started us thinking about marijuana strain names.

an image of a gorillaYou might have read about a settled lawsuit between the makers of Gorilla Glue—an Ohio-based adhesive maker and GG Strains, the grower and marketer of the popular marijuana strain Gorilla Glue #4. The adhesive-maker sued the strain-maker for trademark infringement. In the settlement, the strain-maker agreed to stop using the name Gorilla Glue and refrain from all references in its branding. The strain-maker estimates that the re-branding will cost the company about $250,000, on the upside, the adhesive-maker did not seek monetary damages.

There are possibly more than 5,000 different cannabis strain names, and growers are creating new genetic mixes on a regular basis. The process involves taking the best attributes of one strain and using the male pollen to fertilize a female plant with equally strong attributes and using those seeds to grow a new strain. Obviously, with starting from seed, it takes a few months before the strain can be deemed successful or not. That’s how new strains are created, named and brought to market. This is also how we find interestingly named strains like Big Buddha Cheese and Atomic Northern Lights.  Strain names are derived from plant attributes—scents, color and stickiness as well as the effect it has on the user. Some are named for people and their personalities—Obama Kush—for the President. This indica-dominant hybrid is known for being energizing and invigorating, it’s for making change!

Some strain names, though, can be puzzling, or frightening to new cannabis users. Consider Durban Poison or Green Crack.  While their attributes are solid, the names are less so. There’s been a movement toward changing strain names, or dropping them altogether making them more reflective of their generic cannabinoid profiles. This makes sense, because when tested, two strains though named the same, are rarely genetically identical.

Imagine buying Bayer Aspirin in Denver and having it be different than Bayer Aspirin purchased in Detroit.

As cannabis grows, expands and is tested, a more exacting science will be required. Marijuana is medicine and consistency and quality are vital to people’s health.

Are strain names important beyond identifying the genetics of a plant?  Does a name like Super Silver Sour Diesel Haze help or hurt how people view cannabis? Does it matter to patients?

The best comparison we can draw is commercial pharmaceuticals. Drugs have some pretty curious names—think about Nexium, Xanax, Lunesta or Viagra. For the most part, the chemical formulation names of drugs are long and confusing, so pharma marketers create names that generally have some of the chemical formulation in it and sometimes just sound good.  

Are drug names much better or different than cannabis strain names?

Maybe they’re less obvious and created to exude confidence, rather than concern.

As the cannabis industry evolves and regulation becomes more rigorous, it might be that our familiar strain names will disappear and become part of cannabis lore like Mexican brick weed.

Maybe that’s not so bad.

cannabis flowers, soon to be legal in Michigan

Nine Things to Know About Medical Marijuana Licensing in Michigan

It’s coming fast—the December 15 date when medical marijuana license applications begin to be accepted in Michigan. We’ve been reading all the documents, letters and notes and offer here some of the most important things to keep in mind if you are a cannabis entrepreneur. And as LARA often mentions, guidelines are subject to change.

1)   Licensing will be in two phases—there will be a pre-application portion, which will allow people to move through making an application while securing a location for their enterprise. With many municipalities still finalizing opt-in ordinances, this two-part process makes sense. If all of your materials ready to go, you can apply and complete both phases at once.

2)   In phase one, applicants will undergo a background check that is going to be rigorous. The background investigation includes, but is not limited to: a review of the applicant’s criminal and financial history, a review of previous compliance regarding regulation and taxation and a look at your business litigation history, if you have one. You’ll also consent to allow the state to do a background check—for which you’ll pay up to $8000. You’ll be fingerprinted and don’t forget that the State of Michigan wants its licensees to be of good moral character.

3)   You’ll need to have a municipality to lined up your business before you can go very far in the process. This is a critical part of your start up business—not every city, village or township in Michigan is willing to change its ordinances to allow marijuana businesses, if you have a location already working through an ordinance, that’s great. If you don’t, finding a locale where businesses are welcome should be your primary task. And the upside is, there are lots of municipalities in Michigan and not all have made decisions on this topic.

4)   You’ll need some serious start up capital for that license. The licenses—whether you are growing, testing, processing, transporting or provisioning will be priced on how many applications there are. The more applications, the less expensive it will be. Large scale growers should plan to give the State of Michigan between $8000 (many of applicants) and $57,000 (few applicants). Your municipality will also take no more than $5,000 of your money for it’s part of licensing. Small growers (Class A licenses) will pay no more than $10,000. Other fees are yet to be determined.

5)   Recently released (within 10 years) felons need not apply. You won’t be considered for a license. People who have been convicted of a misdemeanor in the last five years are likely not to get a license if it is drug related or involves theft dishonesty or fraud.

6)   Elected officials on the state level in Michigan (and any other state or federal government, for that matter) and Michigan State employees are ineligible to apply for a license. Indian tribe elected officials and employees may apply as well as precinct delegates.

three jars full of cannabis flower7)   For growers who want to go big—more than 1500 plants, you will be able to stack your Class C 1500 plant license. Apply (and pay for) multiple licenses. The state hasn’t said how many Class C licenses can be stacked, but this provision could allow for some very large operations.

8) The State of Michigan is allowing co-location of cannabis operations. That means a grower can also have a processing business and a provisioning center in the same location. It’s a great move for entrepreneurs who want to grow, make edibles and have a retail business. It will also be allow secure transportation. This complete package is very appealing and allows for better control of one’s business.

9)   In phase two of the application process, after you’ve been background checked, every licensee will need to present plans for information technology, staffing, marketing, inventory, security and recordkeeping.

That marketing plan part—we’re here for you.  Canna Communication has deep experience in creating strategic marketing plans. We are a communications firm dedicated solely to cannabis and are passionate about helping you grow your business!

What is it About a Marijuana Dispensary?

As Michigan moves toward medical marijuana licensing in December, municipalities are determining if they want an ordinance allowing marijuana businesses in their jurisdiction. Any city, village or township can adopt an ordinance to allow medical marijuana businesses to operate, or they can do nothing, in which case businesses cannot locate there. To have a business, there needs to be a zoning ordinance.

Communities around Michigan hearing from advocates and opponents. This opt in/opt out process is a good way for cannabis champions and entrepreneurs to build a case for medical marijuana.

chalkboard menu in a dispensary
(Ok, so strain names don’t help with cannabis credibility).

Over the last few months, we’ve observed a worrisome public view of dispensaries. It seems that these retail entities are the target of scorn and blame about all things perceived as negative about cannabis.

Through no fault of their own, Michigan dispensaries are unlicensed, unregulated and seemingly unwanted by everyone other than their patients. Police shut them down on a regular basis and a member of the MMFLA board announced in July he’d like to see them all gone by September 15. Luckily, that decision was not in his purview—and the shops that provide specific and vital medicine to thousands of patients are still open for business until December 15, unless a bill moving through the House and Senate is approved. This important bill would block dispensary closure.

What is it about Marijuana dispensaries that troubles people?

cannabis flowerPerhaps is it the obviousness of a storefront dispensary that bothers people. It’s one thing to quietly acknowledge that more than 280,000 Michigan residents hold cards and use medical marijuana, it’s another to see a store in your local business district. There it is, in plain sight, where people might have to address their personal biases about marijuana use, confront outdated viewpoints and possibly say not in my back yard. There is no shame in cannabis provisioning and a regulated, secure dispensary should be treated with the same respect as any small business operation.

Negative attitudes might also rest with people not believing that marijuana is medicine. Either from personal-use experience or having been fed propaganda about cannabis, some individuals have difficulty suspending the belief that marijuana is simply getting high. For people with Crohn’s Disease, epilepsy, PTSD, chronic pain and cancer, it’s anything but recreational. Marijuana is a life-saving and life-improving medicine.  

Locked Up and Safer Than a Liquor Store

Here’s what shouldn’t trouble people—that your kids or a stoner who wants to party can walk in and obtain marijuana at a dispensary near you. In Michigan, a dispensary requires all people who enter the premises do so with a state issued card to buy medicine. No one, other than a card-carrying patient (with a matching photo ID) can legally go beyond the lobby of a dispensary. In most facilities you can’t even see products until you’re admitted.

Dispensaries are truly not a threat to any community, but an asset to people needing medicine.

The Time to act is now!

People have the opportunity to do three things to help make change: 1) Contact your local municipality and see where they stand on a medical marijuana ordinance, let them know why you think medical marijuana businesses are good for your community. 2) Call your Michigan State Representative or Senator and ask for their support of HB# 5014 to keep Michigan’s dispensaries open. 3) Post your views and story about cannabis on your social network with the hashtag #bebraveforcannabis